making brand partnerships feel like part of the show.
commercially sound, creatively strong, and delivered to production reality
For Festivals & Organisers
For Brands
About us
Billion Eyes exists to make brand partnerships work in live culture, commercially, creatively, and operationally.
For festival organisers, we secure rights to screens and key locations, then commercialise that inventory with brand partners that align with your event. We protect the atmosphere, reduce the workload, and deliver to production reality, with clear standards, approvals, and on-site oversight.
For brands, we turn those rights into moments people actually choose to watch and engage with. From on-screen takeovers to on-site activations and social amplification, we build work that belongs in the experience, timed to the run of show, crafted to match the event’s energy, and delivered with proof.
Because in live environments, attention is earned. And the best partnerships add value for everyone: organisers, brands, and the crowd.
how we work
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We start by working closely with the event team to understand the environment, audience, and boundaries. This includes defining what’s permitted on-site, which categories are excluded, and how brand presence can sit naturally within the event without compromising its identity.
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Using these parameters, we design tailored partnership opportunities that align with the event’s tone, timing, and audience. Every package is built specifically for the event, not pulled from a template. Ensuring relevance and value for all parties.
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We identify and approach brands that genuinely align with the event and its audience. Our focus is on fit, not volume, ensuring partnerships feel considered, credible, and mutually beneficial.
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Once aligned, we bring the partnership to life through screen takeovers, on-site activations, and integrated moments. Each execution is carefully timed and produced to feel seamless within the live experience, creating maximum impact for both the brand and the event.
what we do
On-Screen Takeovers
We deliver high-impact commercial takeovers across the biggest screens in live environments. From arena and stadium LEDs to festival stage screens, we help brands own attention at key moments, when screens are idle and audiences are fully engaged. Every takeover is carefully timed and creatively integrated to feel part of the event, not an interruption.
On-Site Activations
We create on-site brand activations that live within the event experience. From pop-ups and installations to physical takeovers, we design brand presence that feels natural to the environment and engaging for the audience. Each activation is built around movement, interaction, and timing, placing brands where people gather and connect.
Social media Amplification
We extend live brand moments beyond the event itself. Through official partnership announcements, rights-led social content, and collaborative storytelling, we help brands and events amplify their partnerships across social channels. This creates continued visibility, strengthens brand association, and drives lasting value long after the event ends.
Lets make an impact, together.
Want to discover more?
Simply fill in this contact form or call and we will show you the art of the possible