We bring the right brands into live events
We help festivals and events secure high-value brand partnerships that enhance the experience, not dilute it.
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Before speaking to any brands, we take the time to fully understand the event, from the audience demographics, behaviour, and mindset, to the event’s values, tone, cultural positioning, scale, and growth ambitions. We also clearly define what brand involvement is allowed and where the boundaries sit, including on-screen takeovers, stage or area naming, on-site activations, sampling, product integration, and social and digital rights. This ensures every partnership we pursue fits naturally into the event and protects its identity.
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We carefully select brands based on audience relevance and overlap, ensuring they genuinely connect with your attendees. Every brand is assessed on values and positioning, previous experience working with live events, and whether their budget is suitable for your event’s scale. This targeted approach means we focus on the right partners, not just any partner, helping create collaborations that feel authentic and add real value.
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We handle the full partnership process from start to finish. This includes creating tailored partnership proposals, identifying and approaching brands that align with your event and values, and managing all conversations and negotiations. We align on deliverables and expectations, support contracts and agreements, and keep everything moving smoothly. You do none of the heavy lifting, simply provide brand details where needed and receive the payments, while we take the stress off your hands and keep the process simple.
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A partnership is only successful if it’s executed properly. We stay involved throughout delivery by supporting activation planning and logistics, ensuring all brand activity aligns with what was agreed, acting as a clear point of contact between brand and event teams, and helping resolve any issues quickly and smoothly. This hands-on support ensures activations run seamlessly and enhance the event experience.
our process
why it works
Maximises Revenue Without Over complication
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A structured, targeted approach helps unlock partnership revenue without unnecessary complexity, last-minute stress, or misaligned deals.
Takes the Pressure Off Your Team
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We handle outreach, negotiations, and delivery support, allowing you to stay focused on running the event while partnerships are managed seamlessly.
Protects the Event’s Identity
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Clear boundaries and aligned values mean brand involvement never compromises the look, feel, or culture of your event.
Audience-First Partnerships
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We prioritise brands that genuinely align with your audience, ensuring activations feel relevant and add to the experience rather than interrupt it.
why work with us?
Deep Brand Experience & Relationships
We’ve spent years working directly with brands across partnerships, marketing, and live environments. Over that time, we’ve built strong relationships and a trusted network of hundreds of brands, allowing us to move faster, target better, and have more meaningful conversations from day one.
We Genuinely Care About your Event
We’re selective about the partnerships we pursue because we care about the outcome. Protecting the integrity of your event matters to us just as much as securing the deal, which means we prioritise long-term value over quick wins.
Built by Event Lovers
We don’t just work in events, we live them. Having attended festivals and live events all over the world, we understand what works, what doesn’t, and how brand involvement should feel from an audience perspective.
